AMERICAN GREETINGS | TAYLOR SWIFT GREETING CARDS CAMPAIGN

OBJECTIVE
Taylor Swift & American Greetings combined efforts to launch a much anticipated line of greeting cards written and art directed by Taylor Swift. Taylor Swift and like-artist fans were engaged on sites such as Pandora as well as an email marketing campaign.

TEAM
DES: Kayla Brodman | CD: John Gradek | IDD: Mara Cakan | CW: Terry Dillon | BUILD: Ample